WealthEngine and SofTrek Announce Partnership

WealthEngine, Bethesda, Md., the provider of predictive marketing analytics and audience development services, recently announced its new partnership with SofTrek, Amherst, N.Y., developer of ClearView CRM fundraising software. This new relationship was built upon a shared goal—supporting clients in achieving fundraising results. Together, the companies offer a comprehensive and cost-effective program for fundraising, donor relations and marketing.

"With 25 years of experience helping nonprofits raise more money, SofTrek is expert in supporting the work of fundraisers and their organizations," said Robert Girardi, president and CEO of SofTrek. "Nonprofit organizations, especially those with large, complex fundraising functions, rely on us to be their fundraising technology partner. Being able to access WealthEngine's powerful wealth intelligence directly through our database will provide a richer and more integrated view of their constituents. By integrating this sought-after data, we can provide a more streamlined reporting environment, allowing clients to segment and engage with high-potential constituents with less effort and more precision."

WealthEngine and SofTrek will continue to embark on joint marketing activities, targeting mutual clients with a need to leverage donor intelligence, database management and marketing programs.

"WealthEngine's proprietary wealth and P2G (Propensity to Give) scores are a critical complement to SofTrek's ClearView CRM platform as a way to fill a market need to integrate in-depth donor intelligence with wealth insight," said JB Rauch, vice president of channels at WealthEngine. "Our insights empower nonprofits to access powerful insights and target, segment and engage their best donors."

For more information, visit www.wealthengine.com or www.softrek.com.