Diversify, Diversify, Diversify

When you have a full understanding of both tangible and intangible costs, you can focus your diversification priorities in areas that help fill short-term needs but have long-term value.

Community assessment
Another key component to starting down the path to fund diversification is a community audit, or market analysis. You are, in fact, competing for attention and funding among the other worthy causes in your “community” — whether bound by geography, common interest or passion. It’s important to understand the culture of your community as well as your organization’s brand awareness, as these will help drive any foundational work you must do before a fundraising program can be successful.