Weathering the economic storms lies in nonprofits’ ability to find new funding sources.

By Heather Burton

“Up until last year, the main thrust of our diversification efforts had been to extend community awareness of our agency and programs, in the hope that we could gain more public interest and, therefore, more donations from individuals and local businesses,” Baptiste explains. “Our recognition gala is really more of a ‘friendraiser,’ as it helps feed our individual contribution efforts.”