Weathering the economic storms lies in nonprofits’ ability to find new funding sources.

By Heather Burton

MCCA is 95 percent funded by federal, state and local grants, but it now holds one major annual fundraiser — a recognition gala — as well.

Outline your past, future
Organizational history and insight are critical when it comes to putting together a diversification strategy. Past funding sources, public perception and internal resources can help you determine how to tackle diversification. Performing due diligence, especially when it comes to painting the picture of your current reality, helps your organization make decisions with a maximum opportunity for success.