Weathering the economic storms lies in nonprofits’ ability to find new funding sources.

By Heather Burton

In 2005, WWIN established a systematic cultivation plan to increase contributions and create sustainable annual funding for programs.

“That plan increased contributions by approximately 400 percent over a four-year period, enabling us to meet our strategic-plan goals related to more funding to allow us to serve more low-income women each year,” Batter says. “Since we’ve increased the number of donors and dollars raised, we’re now able to explore other capital and endowment possibilities.”