Diversify, Diversify, Diversify

● restrictions or conditions placed on each funding source;

● longevity and predictability of each funding source;

● current funding gaps; and

● gaps that could occur one, two or three years down the road.

Another key component in assessing your organization’s current funding situation is determining the true cost of fund acquisition. You should not only think about the actual expenses surrounding a campaign, but also the staff time.