Weave Your Web Wisely
For PPMD, the Web becomes a terrific advocacy center as well as a place for people to make donations. Its site features a blog written by the executive director and a message board with a variety of topic threads. PPMD’s site captures a wealth of information critical to building constituent profiles and measuring campaign results.
- Companies:
- Big Duck Studio
Sarah Durham is president of Big Duck, a New York City-based branding, marketing and fundraising firm for nonprofits. She serves on the boards of the National Brain Tumor Society and the New York Chapter of the Association of Fundraising Professionals (AFP).
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