Weave Your Web Wisely

Tip: Track Your Traffic
Many organizations track basic monthly Web traffic, but could you do more with that data? Put your next campaign to the test and track how people are getting to your site. For example, if you send out an e-mail tickler, provide people with a direct link, such as www.yourorganization.org/campaign, to see if people pay enough attention to use that link or simply go to your home page and navigate their way through the site.