Weave Your Web Wisely
Today’s campaigns must follow the lead of the spider. Weaving a tight Web is critical to their success. When nonprofits do the same and weave Web access into other campaign-related materials, there’s a better chance of making donors stick.
Sarah Durham is principal and founder of Big Duck Studio, a NYC-based communications firm that exclusively works with nonprofits. Ali Kiselis is public relations manager. Both are frequent contributors to FS Advisor and can be reached at smartcommunications@bigduckstudio.com.
- Companies:
- Big Duck Studio
Sarah Durham is president of Big Duck, a New York City-based branding, marketing and fundraising firm for nonprofits. She serves on the boards of the National Brain Tumor Society and the New York Chapter of the Association of Fundraising Professionals (AFP).
