Weaving an Effective Web Experience: Part 2 How does your site compare?

Blackbaud recently conducted an assessment in an effort to help nonprofit organizations evaluate their current Internet marketing efforts. In this second look at the results, we’ll delve into the “Visit Value” section. With more than 500 respondents, the questions in this section focused on a Web site’s “sticky” properties — if it feels fresh and trustworthy, and offers information and experiences that make a return visit likely.