Weaving an Effective Web Experience: Part 2 How does your site compare?

Do you offer members-only sections for certain visitors to your Web site?
Responses: Yes 18%; No 82%
If you plan to ask for someone to join a giving club or membership group, a great way to provide extra value is to offer the person dynamic Web content based on that affiliation. For example, if you offer membership, a benefit of membership could be access to special reports, events, photo galleries, and more. Your Web site also can be used to share documents that are only relevant to certain groups, such as board members, all based on a secure login.