Weaving an Effective Web Experience: Part 2 How does your site compare?

Can your supporters interact with each other through your Web site?
Responses: Yes 9%; No 91%
The phenomenon of social networking has captivated the next generation of donors. More than 2 million people now have LinkedIn pages, and that number has grown 172 percent in the last year alone. More and more people are looking online to find others who share their interests and passions. By providing a forum for the people who are most passionate about your mission to build relationships with each other, you allow them to simultaneously grow more loyal to you. Plus, you provide yet another reason for them to frequently visit your Web site, where you can market your events, volunteer opportunities, advocacy campaigns and requests for donations each time they stop by.