Web Bonus: List Look

Alloy Parent Catalog Buyers — Sports Fanatics & Outdoor Enthusiasts: Target 4.4 million parents who are sports fanatics and outdoor enthusiasts. Price: $95/M. Call: American List Counsel, 800.252.5478; or visit www.alcdata.com.

America’s Family Affair: Target more than 12.8 million families with children between the ages of zero and 19 who prefer to shop by direct mail because of its convenience. Price: $65/M. Call: RMI Direct Marketing, 203.798.0448; e-mail info@rmidirect.com; or visit www.rmidirect.com.