Web Site Satisfaction Drives Donations, Word-of-Mouth and Volunteering

ForeSee Results studied more than 2,000 respondents to see their level of satisfaction with a wide array of nonprofit Web sites and found that highly satisfied visitors to a nonprofit site are:

• 49 percent more likely to donate;
• 38 percent more likely to volunteer;
• 57 percent more likely to have a good impression of the organization;
• 65 percent more likely to recommend the site to others; and
• 55 percent more likely to return to the site.

The average nonprofit Web site score in the study was 73 out of 100.