Web Site Satisfaction Drives Donations, Word-of-Mouth and Volunteering

The report notes that key areas of improvement for nonprofit Web sites are functionality (which ForeSee described as the usefulness, variety and convenience of features on the site) and expression of the organization's image. The top two reasons those studied said they visit nonprofit sites are for news and events (40 percent) and to stay informed about the organization's cause (40 percent), with one in five (18 percent) visitors visiting sites specifically to make donations.