Weber Shandwick Launches Social Innovation Specialty Practice

NEW YORK, June 2, 2009 — Weber Shandwick announced today it has launched a global Social Innovation specialty group. Social Innovation expands and deepens the firm's ongoing work for clients interested in corporate responsibility, sustainability, strategic philanthropy, cause marketing, and advocacy. Using its own proprietary "3C" approach to advancing successful societal and environmental initiatives on behalf of clients, the specialty practice offers custom-designed programs that empower Consumers, guide Companies, and strengthen Communities.