Webinar Follow-up: An Hour With Roger Craver

On Feb. 25, FundRaising Success hosted the webinar, “Integrated Direct Mail 101: An hour with Roger Craver.” Joining Roger, a fundraising guru and founder of Craver, Mathews, Smith & Co., for this lively conversation was his colleague Ryann Miller, managing director at DonorTrends.

Though we managed to get to a lot of the questions submitted live by attendees during the webinar, there were some we just didn’t have time to get answered. Here then, as promised, are Roger and Ryann’s responses to those questions. As you’ll see, they run the gamut of subjects from paper stock and postage to telefundraising and text campaigns.