Webinar Follow-up: An Hour With Roger Craver

Despite it’s wide use, in my opinion, telemarketing is still a very underutilized medium. It is so powerful and so easy to test, I’m always amazed at the reluctance of many fundraisers to tap into its power.

And, remember, study after study shows that even if someone says “no” to a telefundraising call, 15 percent to 20 percent increase their giving to the organization simply because they’ve been communicated with personally.