Webinar Follow-up: An Hour With Roger Craver
Q: What do you mean by SMS? Do people actually do text campaigns?
Ryann Miller: There are two types of SMS campaigns: 1) pushing out messaging (reminders and the like), and 2) action-oriented campaigns that ask you to forward something on or make a micro donation. Mobile fundraising campaigns are becoming more commonplace in the U.S. It is important to remember that these campaigns are for micro donations — usually $5 at a time. The Salvation Army launched a successful mobile campaign during the Thanksgiving-to-holiday season. Check out an article on it.
Q: How much lower are online stats now [compared to previous years]?
Roger Craver: The response rates for online giving in 2008 vs. 2007 were on par with those of the year before. The size of the average gift was 15 percent lower.
