Webinar Follow-up: An Hour With Roger Craver

The issue, always, is one of willingness to invest … the time it takes to recover that acquisition investment … and the ROI an organization requires over a specific time period.

Q: Does an attachment stamp invite engagement/participation/partnership? Or stifle/delay response?
RC: As a general rule, attaching a stamp on a reply envelope increases participation and also speeds response. However, as in the case of all “general rules,” this should be tested for your organization.