Webinar Follow-up: Gary Green on Choosing and Using Fundraising Software
Q: What are the benefits of a single database online/offline solution versus integrating separate solutions?
A: I think a single solution has the advantage of not requiring integration or data exchange. I would be willing to give up a “best of breed” product for one that is “good enough” if it means that my business processes can be automated and I can save work and redundancy for my employees. I’ve had instances in my (lengthy!) work experience in which a senior manager wanted a particular product or solution because his buddy recommended it or because he or she had used it before. It seemed more important to have the particular product or application than it did to have it work with the rest of the operation. Having said that, the single solution still must meet your business requirements and objectives.
