Webinar follow-up: SEO Best Practices

Q: When launching a paid search campaign, should the landing page include a donation form (under the fold) or a splash page with an option to donate with another click? Which works better in getting donations?

TW: To me, it depends on the campaign. If the campaign is fundraising focused, you’ll want a donate button and a text link above the fold, along with text that clearly states the ask.