Webinar follow-up: SEO Best Practices

However, at LLS we also conduct search initiatives to get people to sign up for an event — and for a number of patient-service programs. The needs for those initiatives are slightly unique and not directly tied to giving. In those instances, the donate feature is secondary. But generally, whatever your goal for a search campaign, optimizing it above the fold with a strong image and a clear call to action with a link is a best practice.