Webinar follow-up: SEO Best Practices

Q: Todd mentioned planning ahead by updating content on the Web site before a direct-mail campaign. Would this hold true for an e-newsletter? Should the e-newsletter content be posted on the Web site four weeks before it is e-mailed out?

TW: That’s an interesting question — I still struggle with whether we should have our e-newsletters available from the site at all (as making them available only via subscription is a better way to grow your list). As a page, that e-newsletter page won’t likely be crawled in time for any significant ranking. However, the fact that you’ve been posting editions online will, and that page is likely to be ranked well.