Webinar follow-up: SEO Best Practices

Q. What is cross promotion? Does that mean linking to a page within my site or linking to other sites?

TW: I generally refer to cross promotion as both linkages within an organization’s Web network and with outside organizations that are partnered in some way with the organization.

Internally, if you have more than one office, this is where your structure can really work for you. Externally, with corporate or nonprofit coalition partners, cross promotion serves as a way to engage these contacts as marketers and holds the potential of providing them with relevant content about your organization. Getting third-party partners to send out a link via one of their e-newsletters is a secondary goal — and something that’s often easier for them to orchestrate.