Webinar follow-up: SEO Best Practices
FT: Yes, cross promotion refers to listing related resources within your site on each page (consider Amazon’s recommended reading list). Listing these internal links not only helps keep visitors on your site longer, but is often valued by users if the recommendations are relevant and up-to-date.
Q: LLS, can you talk a little bit about the different tools you used to track return on marketing investment on SEO efforts and what your ROMI was for this campaign?
- Companies:
- Amazon.com
- Big Duck
- Target
- Places:
- Big Duck
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