Webinar Roundup: Building Your E-mail List

In a Jan. 13 Firstgiving webinar titled "Building Your E-mail List," David Karp, director of marketing for Firstgiving, a site that offers online donation processing services, covered elements surrounding e-mail that every nonprofit fundraiser doing or considering doing e-mail should know.

Last week, in part one of a two-part series covering key points from the webinar, we touched on Karp's analysis of e-mail basics, key elements of good e-mail, and tips for building and growing your e-mail list. Here, in part two, we'll cover his points on how not to be considered spam, how much e-mail is too much, A/B split testing and segmentation.