Webinar Roundup: Building Your E-mail List
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Firstgiving<%2Fa>%20webinar%20titled%20"Building%20Your%20E-mail%20List,"%20David%20Karp,%20director%20of%20marketing%20for%20Firstgiving,%20a%20site%20that%20offers%20online%20donation%20processing%20services,%20covered%20elements%20surrounding%20e-mail%20that%20every%20nonprofit%20fundraiser%20doing%20or%20considering%20doing%20e-mail%20should%20know.%0D%0A%0D%0Ahttps%3A%2F%2Fwww.nonprofitpro.com%2Farticle%2Fwebinar-roundup-building-your-e-mail-list-402872%2F" target="_blank" class="email" data-post-id="7593" type="icon_link">
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In a Jan. 13 Firstgiving webinar titled "Building Your E-mail List," David Karp, director of marketing for Firstgiving, a site that offers online donation processing services, covered elements surrounding e-mail that every nonprofit fundraiser doing or considering doing e-mail should know.
Last week, in part one of a two-part series covering key points from the webinar, we touched on Karp's analysis of e-mail basics, key elements of good e-mail, and tips for building and growing your e-mail list. Here, in part two, we'll cover his points on how not to be considered spam, how much e-mail is too much, A/B split testing and segmentation.
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- Companies:
- Firstgiving
- People:
- David Karp
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Abny Santicola
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