Webinar Roundup: Building Your E-mail List
After putting the effort and resources into building an e-mail list and creating an e-mail campaign to send to that list, the last thing you want is for your message to end up in recipients' spam folders. The key to avoiding this is knowing the rules regarding spam — and following them.
Karp went over the key things nonprofits need to know about the CAN-SPAM Act, which are:
- Companies:
- Firstgiving
- People:
- David Karp
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