Webinar Roundup: Building Your E-mail List

Finally, Karp summed up the four main points of the webinar and his keys to e-mail success for nonprofits:

1. Deliver valuable e-mail and people will want to receive it.
2. Obey the FTC and also "Miss Manners," i.e., listen to responses you get from recipients of your messages.
3. Always Be Compiling (ABC) your list, as people move a lot.