Webinar Roundup: Finding New Funding Options in Tough Economic Times

Aschermann outlined the following 10 key steps to do this:

1. Accept the new world. Understand the importance of the Web as a tool of business today, and be flexible in your planning (i.e., forget about rigid, long-term planning).
2. Get buy-in. From the board, from management, from the whole organization.
3. Create, protect and enhance the brand so that when prospects hear the name of your organization, they have the right idea of what you're about. And build, manage and educate the board so they're on-point with the mission and message of your organization.
4. Understand your product line. Do a features/benefits analysis to discover your Unique Service Proposition.
5. Develop guidelines. What will you do? What won't you do?
6. Learn business talk. Among other things, this shows potential partners that you understand the world in which they operate.
7. Learn proposal-less fundraising. Keyword: listen.
8. Understand the needs of every audience.
9. Know how to use and employ the "Got It, Need It, Can't Do It expectation-management system." For example, figure out what your organization has and what it needs, and align that with an organization whose "Gots" and "Needs" make for a good fit.
10. Use basic account-management principles. An example of this is a COG (corporate opportunities group).

Click here to hear a recording of the webinar and download presentation slides. Cost to view the webinar is $65; it will be available on demand through April 27.