Welcome to Giving 2.0

But this still is a provocative time to be a fundraiser. E-mail campaigns. Videos that get 5,000 hits on YouTube faster than you can lick a stamp. Social-media outlets that allow supporters and naysayers alike to talk about your brand, your mission — to talk about you — with a thousand of their closest friends with one click of the “Post Blog” button. The friendraising versus fundraising debate. SEO. SMS. RSS …