ProSpeak: What Americans Really Need to Know About Charities
... and how self-appointed watchdogs are muddying the waters.
The economic crisis has put nonprofit organizations in a double bind. On the one hand, social-service organizations like food banks, rescue missions and health clinics have seen demand for their services skyrocket as the unemployment rate rises and Americans see their savings, home values and retirement accounts plummet. Yet while the demand for nonprofit services is rising, in a severe economic downturn it's harder than ever to raise dollars to pay for those services.
Tom Harrison is the former chair of Russ Reid and Omnicom's Nonprofit Group of Agencies. He served as chair of the NonProfit PRO Editorial Advisory Board.
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