ProSpeak: What Americans Really Need to Know About Charities
... and how self-appointed watchdogs are muddying the waters.
Think about it. Who among us would ever invest a dollar of our retirement funds into a company that boasts to spend the least on management and marketing? No one. That company would soon be bankrupt. So why do the watchdogs want nonprofit organizations to disregard spending on skilled management and the most effective, growth-oriented fundraising programs? This spells disaster!
Tom Harrison is the former chair of Russ Reid and Omnicom's Nonprofit Group of Agencies. He served as chair of the NonProfit PRO Editorial Advisory Board.
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