ProSpeak: What Americans Really Need to Know About Charities
... and how self-appointed watchdogs are muddying the waters.
In reality, many of the most pressing causes of our day — poverty, literacy, AIDS research, homelessness, the environment — are best addressed not by big government and corporate America, but by nonprofit organizations. Habitat for Humanity; ASPCA; Paralyzed Veterans of America; Catholic Charities; Salvation Army; American Red Cross; Nature Conservancy; St. Jude Children's Research Hospital; Operation Smile; and your local rescue missions, food banks and health clinics each day make the world a little better.
Tom Harrison is the former chair of Russ Reid and Omnicom's Nonprofit Group of Agencies. He served as chair of the NonProfit PRO Editorial Advisory Board.
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