ProSpeak: What Americans Really Need to Know About Charities
... and how self-appointed watchdogs are muddying the waters.
Because these issues are so vital, Americans should insist that the organizations that tackle them have the finest management and fundraising money can buy. Should we really scrimp on the leadership and marketing efforts of childhood cancer research and feeding hungry people? On the contrary — this is where we should invest even more money.
Tom Harrison is the former chair of Russ Reid and Omnicom's Nonprofit Group of Agencies. He served as chair of the NonProfit PRO Editorial Advisory Board.
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