ProSpeak: What Americans Really Need to Know About Charities
... and how self-appointed watchdogs are muddying the waters.
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Tom Harrison
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So, what's a nonprofit to do?
Ultimately, the watchdogs' current way of evaluating charities is woefully inadequate. Instead, there needs to be a more well-rounded way of assessing the success of nonprofit organizations. As Leslie Crutchfield and Heather McLeod Grant say in their book, "Forces for Good: The Six Practices of High-Impact Nonprofits," we need to look at the overall impact of a charity. To do this, I suggest organizations ask five probing questions about their own performances:
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Tom Harrison
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Tom Harrison is the former chair of Russ Reid and Omnicom's Nonprofit Group of Agencies. He served as chair of the NonProfit PRO Editorial Advisory Board.
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