ProSpeak: What Americans Really Need to Know About Charities
... and how self-appointed watchdogs are muddying the waters.
4. Do we invest enough in management and marketing? Strong management and marketing contribute to the effectiveness, sustainability and long-term impact of a charity. Skimping on either management or fund development is short-sighted and ineffective.
5. Do we adhere to the highest ethical standards? Is there an independent board providing governance and oversight? Is there an outside financial auditor? Are there written ethical guidelines for management and staff? Is there public access to financial data?
Tom Harrison is the former chair of Russ Reid and Omnicom's Nonprofit Group of Agencies. He served as chair of the NonProfit PRO Editorial Advisory Board.
Related Content
Comments
