ProSpeak: What Americans Really Need to Know About Charities
... and how self-appointed watchdogs are muddying the waters.
By many measures, Americans are the most generous people on earth. These otherwise practical people regularly give away their hard-earned dollars to assist people who are less fortunate and to address social issues of importance.
For a charity to be entrusted with precious donor dollars, it should require far more than compliance with a simplistic formula. It calls for strong impact, growth, effective programs, sound management and marketing, and the highest ethics.
Tom Harrison is the former chair of Russ Reid and Omnicom's Nonprofit Group of Agencies. He served as chair of the NonProfit PRO Editorial Advisory Board.
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