ProSpeak: What Americans Really Need to Know About Charities
... and how self-appointed watchdogs are muddying the waters.
When a nonprofit organization can answer these questions in the affirmative, then it has earned the right to ask donors for their time, talent and treasure. And that gives them and other supporters the opportunity to do their part in making the world better, which makes each of us, everyone, all the richer. FS
Tom Harrison is the former chair of Russ Reid and Omnicom's Nonprofit Group of Agencies. He served as chair of the NonProfit PRO Editorial Advisory Board.
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