ProSpeak: What Americans Really Need to Know About Charities
... and how self-appointed watchdogs are muddying the waters.
Since Americans at all levels are trying to make the most of every dollar, what should people know before choosing to give money to a charity?
Throughout the worldwide investment community there is widespread agreement on the basic metrics that should be considered when potential investors are choosing where to place their hard-earned dollars. In evaluating a corporation, investors can assess leadership, revenue growth, price/earnings ratios and profit margins.
Tom Harrison is the former chair of Russ Reid and Omnicom's Nonprofit Group of Agencies. He served as chair of the NonProfit PRO Editorial Advisory Board.
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