ProSpeak: What Americans Really Need to Know About Charities
... and how self-appointed watchdogs are muddying the waters.
Evaluating charities isn't so straightforward. Besides looking at the financial information of the organization, charity evaluations must include the importance and effectiveness of the program the charity provides. Hence, it's difficult to establish metrics that can easily determine a charity's success. Even the self-described "charity watchdog" groups can't seem to agree on their own evaluation metrics.
Tom Harrison is the former chair of Russ Reid and Omnicom's Nonprofit Group of Agencies. He served as chair of the NonProfit PRO Editorial Advisory Board.
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