ProSpeak: What Americans Really Need to Know About Charities
... and how self-appointed watchdogs are muddying the waters.
For instance, the American Institute of Philanthropy only gives high ratings to charities that put at least 60 percent of their total spending toward programs. Charity Navigator only rates a nonprofit with "4 Stars" if more than 75 percent of its income goes toward program spending. The Better Business Bureau's Wise Giving Alliance demands that program spending be a minimum of 65 percent of total expenses.
Tom Harrison is the former chair of Russ Reid and Omnicom's Nonprofit Group of Agencies. He served as chair of the NonProfit PRO Editorial Advisory Board.
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