ProSpeak: What Americans Really Need to Know About Charities
... and how self-appointed watchdogs are muddying the waters.
This confusion would be laughable if the subject wasn't so serious. As a result of this simplistic dependence on an arbitrary ratio rather than a full examination of an organization's program effectiveness, well-known nonprofits like Girls Scouts of the USA are rated A- by AIP but given only two stars by CN.
Tom Harrison is the former chair of Russ Reid and Omnicom's Nonprofit Group of Agencies. He served as chair of the NonProfit PRO Editorial Advisory Board.
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