ProSpeak: What Americans Really Need to Know About Charities
... and how self-appointed watchdogs are muddying the waters.
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Tom Harrison
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In their 2005 Rating the Raters report, the National Council of Nonprofit Associations and National Human Services Assembly found that, "some of the organizations that rate [charitable nonprofit organizations] use their ratings as a critical component of their own revenue model (e.g., to generate membership/subscription fees, licensing fees, report fees, Web site advertisements), which leaves open to question whether they are motivated to inform donors or whether they are motivated by media attention that improves their revenue stream."
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Tom Harrison
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Tom Harrison is the former chair of Russ Reid and Omnicom's Nonprofit Group of Agencies. He served as chair of the NonProfit PRO Editorial Advisory Board.
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