ProSpeak: What Americans Really Need to Know About Charities

Part of the problem lies in the fact that media attention fuels revenue for these groups, and negative assessments of charities garner the most media attention. This inherent conflict of interest might explain why their evaluations are anywhere between subjective and contradictory.

Whether these organizations are well-intentioned in their desire to evaluate charities or hamstrung by the inherent conflict of interest, they nonetheless are ineffective because they ignore the vital yet complex area of program evaluation.