What Aretha Franklin Can Teach Fundraisers About Direct-Mail Response and Online Giving

At this point, you may be saying to yourself, “Well, of course. RIT is a technology school. It’s a lot easier for it to get something like that implemented than it is for me!”

It’s no secret that for many development professionals, getting the IT department to make edits to any portion of the website can be as difficult as getting a budget increase. But frankly, folks, this is 2011 — it should not be that difficult. Continuous improvements to your website and online-giving forms must become standard practice within your organization.