What to Be Obsessive About
Ignore these 3 things at your own risk!
While cutting the grass at 11 p.m. may not be practical, obsessing over our fundraising schedule, our message and our donor care is essential. If we want to succeed as fundraisers (and isn't that why you read FundRaising Success?), focusing on these three things are important stepping stones on the path to realizing that goal.
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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