What to Be Obsessive About

But some things are worth obsessing about. We mess up, and we'll pay the price. So, choose your fundraising obsessions carefully, and you'll keep your donors loyal and your good work will increase.

Be a slave to your schedule
Ideally, you began 2012 with a plan and set the date for each e-appeal to be sent, every direct-mail letter to be dropped into the mailstream and each newsletter to be written. But then "life" got in the way. You had an emergency project, your writer got the flu and the spring event has become all-consuming.