What to Be Obsessive About
Ignore these 3 things at your own risk!
Stay on message
Sometimes it's tempting to build a fundraising project around something that seems far more sexy and interesting than the same-old, same-old your nonprofit usually does. Expanding your services is not a bad thing (and boring your donors to death is not recommended), but don't confuse your donors by straying too far from what they expect of you.
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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