What to Be Obsessive About
Ignore these 3 things at your own risk!
If you introduce a new program that is a bit of a stretch, take the time to bring your donors up to speed through articles in your newsletter and e-news and updates on your website. Then, when you send them a direct-mail or e-appeal, they will be more likely to respond because they will equate that work with what you — their favorite nonprofit — does.
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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